Hospitality Industry Progress and Development

Question: Discuss about the Hospitality Industry for Progress and Development. Answer: As hospitality Goes high-Tech Business Owners need Sufficient Support [sponsored] This article was published in the hospitality magazine of Australia on 14th February 2017. This article has provided important information about the countrys hospitality industry and its relation with the technology. According to Law et al. (2013), technology plays a big role in todays business context as it not only helps to reduce overall costs but also helps to provide better services. Currently in Australia, all the organizations within the hospitality industry are connecting their operations via technology. Integrations are taking place in areas of payments, bookkeeping, and other digital platforms. It is expected that this frequent use of technology in the hospitality industry will only help the industry to experience a major growth in the future. However, t his article also highlights an issue in this situation that can hamper the growth of the industry in near future. According to this article, the managements of the organizations operation within hospitality industry will have to recruit strong support teams that will help to deal with technical issues in the future (Hospitality 2017). A well balanced and developed technical support team is extremely important in hospitality industry as the industry entirely depends on the consumers and technical support team will make sure that the consumers are not having any problem with the newly implemented technologies. On the other hand, only technical support team is capable to handle and resolve any issue related to technology in an organization. If any problem related to technology is not completely resolves t hen it would be annoying for consumers and technical support representatives to fix the same issue every day. On the other hand, occurrence of same issues daily will also affect customer satisfaction and a company will lose its consumers. For this problem, in this article it is recommended that hospitality companies can seek help from Point of sale technology provider Impos. It is not only a technical consultant organization but also can provide quality technical support and services. Their services stay active for 24x7 which is another advantage. This organization was formed out of the hospitality industry and that is why; a huge portion of its employees are former chefs, bartenders and servers (Hospitality 2017). This is why; the employees of Impos who it pretty well what it takes to go above and beyond. Therefore, it would be a good option to share hands with this organization. It is always seen when a business industry tries to implement new technologies, they face several problems at the time of implementation, handling, monitoring and solving issues. This is the same issue that the Australian hospitality industry is expected to face in the near future. Therefore, any organization in the hospitality industry of Australia that is planning to implement POS technology must make sure that its technical support provider is offering robust and continuous support. How well are hospitality Businesses using Social Report? This article was also published in the hospitality magazine of Australia on 24th March, 2017. This article directly does not talk about any issue but points out a major dispute by the hospitality organizations. Nowadays, a new trend in any business is to connect with the consumers through social media platforms. It helps the companies to develop a relationship with the consumers. It helps the companies to establish a loyal consumer base. However, a survey was conducted on 297 hotels, bars and restaurants of Australia (Bowling 2017). From that survey, it was found that nearly half of those organizations are not regularly engaging in conversations with their consumers in social media. Less than 20 percent of those companies are publishing content on Instagram and 65 percent are publishing content on social media once a month. Now the chances are high that it would become a serious problem in the hospitality industry of Australia. According to Leung and Buhalis (2013), communicating with the consumers on social media platform is important for a number of reasons. One of the major advantages of social media communication is, it can provide people more personal brand experience. If an organization can communicate with the consumers directly on the social media, then people will immediately recognize and call out the brand while selecting a product of service. On the other hand, it is easy for the companies to follow up the consumers related to any issues on the social media. Consumers will be able to post their issues without any trouble and organizations can immediately take action based on the complaint. Besides, social media platforms will do free promotion for the organizations. If an organization in hospitality industry provide good services to the consumers, then it is obvious that the consumer will tell the story in social media platforms. It will help the company to get new consumers. On the other hand, it is true that it can also hamper the business of the organizations. As communication becomes transparent, consumers will write down t heir problems in the social media platforms. Frequent complaints about a particular brand will force other consumers to think that the brand is not suitable for them (Leung and Buhalis 2013). However, from the above discussion, it can be stated that it is important to engage with the consumers on social media platforms. Australian companies within hospitality industry are absolutely not focusing on this aspect. The competition in this industry is already high. Companies are trying to find out new strategies to defeat their rivals. Some of them are investing in technology and some of them are improving t heir services. However, it is important for those companies to display their efforts on the social media platforms. On the other hand, opening an account on social media platform is not enough. Personnel of the companies will have to stay active all the time. In order to do that, the organizations can develop a separate department that will only focus on consumer communication in social media platforms. All other departments will be connected with this department so that any complaint related to any department can be communicated as soon as possible. References Bowling, D. 2017.How well are hospitality businesses using social?: report. [online] Hospitality. Available at: https://www.hospitalitymagazine.com.au/food/news/how-well-are-hospitality-businesses-using-social [Accessed 16 Apr. 2017]. Hospitality, 2017.As hospitality goes high-tech business owners need sufficient support [sponsored]. [online] Hospitality. Available at: https://www.hospitalitymagazine.com.au/food/news/as-hospitality-goes-high-tech-business-owners-need [Accessed 16 Apr. 2017]. Law, R., Leung, D., Au, N. and Lee, H.A., 2013. Progress and development of information technology in the hospitality industry: Evidence from Cornell Hospitality Quarterly.Cornell Hospitality Quarterly,54(1), pp.10-24.